best public relations
415.505.0301
susan@bestpr.net
Best Public Relations is an independent, full-service public relations agency specializing in creating and executing high-visibility public relations programs for consumer, food and beverage, literary, professional services, and technology clients.
As a veteran business reporter at a national daily said in 2009, she “looks at Best Public Relations as the Silicon Valley equivalent of the Hollywood agent – far more than merely providing public relations support but making the introductions with key people that make deals happen.”
We take once little known brands, work with them for years, and we make them household names.
We open doors. We make connections. We get you attention from the people who matter most.
Klout
Status has long been based on appearance, accomplishment and notoriety, but social media reach is becoming a new criterion, and Klout is trying to measure it in a clear, quantitative way.
Jim Buckmaster
At the West End private members’ club where we are due to meet, all it takes is the mention of his name at reception to catch the eye of the gangling, rather shy-looking man browsing an iPad further along the desk.
Klout
San Francisco start-up Klout wants to be the official scoring system of the social Web.
Quid
Quantitative analysis startup Quid is getting a major vote of confidence and $10 million in a Series C round from a raft of serious investors.
Assistly
Customer relationship management (CRM) software provider Assistly is shaking up its business model.
Why Social Influence Matters to Businesses
Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions?
Craigslist TV
The show has chronicled a stuntman looking for a woman, a ninja for hire, a ‘geek’ trying to find a date and more.
Klout
Welcome to the EGOsystem: If Google ranks the quality of web pages using PageRank, new services such as Klout, PeerIndex, and Traackr are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed…
Craigslist
In newspapers, alt weeklies, and, of course, Craigslist, one can find the seeds of love stories.
Kiltr
KILTR, an online professional networking site for Scottish people and their mates opens publicly today, worldwide.
Craigslist Missed Connections
Craigslist is analyzing just how romantic a subway ride can get.
6 Waves & Kobe Bryant
6 Waves is one of the most successful social game companies you may never have heard of
Klout: The Biggest Popularity Contest Of All
Soon, everyone online will be measured in one, massive popularity contest.
Holiday Cheers from Best PR
Best PR Holiday Cheers
Missed Connections at the Theater
“Missed Connections NYC,” an evening of 13 eight-minute plays.
Lulu + iPad
Lulu.com CEO Bob Young had authors like Chou in mind when he founded his company. Young saw that big publishing houses needed to sell tens of thousands of copies of a book to make a profit, whereas Lulu and its authors make money even when the company sells one book.
Lulu + John Edgar Wideman
John Edgar Wideman publishes “Breifs” a collection of short stories, on Lulu
Craigslist ‘Missed Connections’
‘Missed Connections’ on the L-Train produces more than relationships
Rocky Mountain Institute
Susan MacTavish Best and Jim Buckmaster host Rocky Mountain Institute
Bob Young, CEO of Lulu
Bob Young visits San Francisco
Clean and Cool Mission
Clean and Cool Mission from the UK visit San Francisco
Esurance Still Has ‘Character’
In advertising, the insurance category is replete with colorful characters…
The Future of the Book
Writer Karen McQuestion spent nearly a decade trying without success to persuade a New York publisher to print one of her books…
Craigslist Now On TV
Craigslist TV aims to spotlight the real people who use the site in a web-only series.
Dan Fost’s Book Party
Dan Fost’s Book Party for Giant’s Past & Present.
‘Tis the Season
Susan and friends fête the holidays with a party at her loft.
Craigslist CEO: Was told eBay’s Whitman a “monster”
Craigslist’s chief executive told a court on Monday that an executive with eBay…
Craigslist CEO: EBay’s Whitman turned back on us
ICraigslist’s chief executive said on Friday he was so alarmed by a…
Even Hipsters Seek Soul Mates
You don’t hear much anymore about the hipster aesthetic, about how cool or how annoying it is. Maybe no one cares…
Susan MacTavish Best at home in loft on high
Growing up in a Scottish castle designed by famed architect Robert Adam had…
Social network games catch the eye of computer giants
It may sound like an extravagance but Kristian Segerstrale, chief executive…
Happy Birthday, Playfish!
Playfish celebrates its two year anniversary with an intimate gathering in San Francisco.
Esurance Creative to Duncan/Channon
Independent Duncan/Channon has been hired for creative chores by…
SF Party Celebrates TechCrunch Europe
Industry leaders and rising startups gather at SF loft party.
EA-Playfish: Social Gaming Deals Gain Buzz
Electronic Arts’ acquisition underscores booming demand for online social games and may prompt rival game publishers to follow suit. At home, Peter VanRysdam rocks out to Guitar Hero on Microsoft’s (MSFT) Xbox 360. But while he’s on break at work, the 31-year-old…
Electronic Arts Buys Playfish, a Social Games Start-Up
Electronic Arts, the video game company, announced Monday that it had acquired…
Virtual Goods Start Bringing Real Paydays
Silicon Valley may have discovered the perfect business: charging real money…
Rooms to rent
In tough economic times, more homeowners are looking to roommates to help make ends meet. Some find…
Barter for the Services You Need
Camille Tominaro’s vacation home near Hunter Mountain in New York could use some new floors and a good paint job, but she doesn’t have the money to hire a professional to do the work. So, to get the job done, she is using another form of currency: her house. In exchange…
Facebook Fuels Growth With Games as Users Flock to ‘Mafia Wars’
Facebook Inc. is tapping virtual farmers…
Judge throws out Craigslist prostitution lawsuit
Online classifieds site Craigslist has claimed victory over its detractors after…
Learn how technology, gadgets can help your
small business
Small-business owner Julie Ruvolo…
The Delusions of IT Startups
If you’ve ever attended a venture capitalist conference you will hear the truism: Is it a feature or a product?
$75,000 wedding for free
It’s a Cinderella story. Three months after Kerry Coryell posted an ad on Craigslist saying she didn’t have the…
For social networks,
it’s game on
Life on FarmVille has had a transformative effect on Laura Phillips. For 45 minutes a day, Phillips, a 41-year-old marketing contractor in the Silicon Valley town of Morgan Hill, Calif., gets lost in the digital game on Facebook, managing crops and animals on her…
The iPhone 25
Here are the companies with the most iPhone buzz, the winningest apps, and the most popular platforms. Ranking a company’s influence in the iPhone universe is no easy science. That’s why FastCompany.com has partnered with YouNoodle in an effort to mine the 25 companies that are fast becoming the…
Virtual goods sales to hit $1 billion in 2009 as social games pay off big
Thanks to the astonishing growth of…
AOL GameShow, Episode #5:
The Bachelor(ette)
The most handsome man in gaming, Playfish’s Sebastien de Halleux, joins…
Are you covered?: Auto insurance you should know about and how to save
The Nissan GT-R has been a hot car this year, winning prestigious industry awards such as Motor Trend’s “Car of the Year”. If you’re looking to save on insurance costs, don’t expect to be cruising around in…
Terminal Man Takes to the Air
Terminal Man flew into Oakland on the first day of his monthlong adventure exploring JetBlue’s route map…
Why Craigslist Is Such a Mess
The Internet’s great promise is to make the world’s information universally accessible and useful…
Virtual cooking is a hit
on Facebook
Tom Byron’s restaurant, Pink Castle, is shaped like a giant nouveau…
Job hunting? How about the Arctic Circle?
Last night, Susan MacTavish Best hosted a cocktail party at her swank…
Lower Mainland Ferry for Sale on Craigslist
The ferry that used to run between the Lower Mainland cities of Maple Ridge and Langley is now up for sale on an Internet classifies website.
In the “boats” section of Craigslist, an ad has been posted for two…
Picking Startups: Humans versus Software
In February, for one of those features we’ve been running to celebrate 144 years of the Chronicle, we asked you to send us your best ideas for startups.The prize was to get your pitch evaluated by a venture capitalist and printed in the the…
Splitting the Rent To Share a Room
Take a look at Craigslist and you’ll see pleas such as these from people searching for apartments and houses to share: “Nowadays due to economic conditions, I am planning to go back to Graduate School and extensively preparing for this purpose. I can…”
A Bull market in Social Entrepreneurs
For graduating students at Stanford University, it’s all too clear that the…
Take Your Garage Sale to the Web
Garage sale season is upon us. Sites like eBay and Craigslist have been…
South Florida Sees Uptick in Bartering Amid Sour Economy
A South Florida newlywed couple would like an almond-colored toilet, please. In exchange, they’ll do some handiwork around your house. A local florist will beautify whatever you choose in trade for teeth…
River Cats to Hold Green Awareness Weekend
The Sacramento River Cats and Raley Field will team up with partners to hold three days of events to convince fans to go green. The Triple-A ballclub, along with Esurance, Pacific Gas and Electric Co. and the…
Five Ways to Get Tickets for Obama’s Inauguration
Want to be witness history when President-elect Barack Obama is…
What’s Your Company Worth?
Darius Monsef patiently responded to dozens of questions and wondered whether he was wasting his time. For months, he had tried to come up with a reasonable valuation for his start-up, Colourlovers, a Web community for designers that’s based in…
Craigslist’s a one-stop
swap shop
New Yorkers faced with a faltering economy and the prospect of $3…
Shock jokes even worked in old Greece
So, how’s everybody doin’ tonight? Ma’am, is that a wig or is your beehive just glad to see me? Just kidding. OK, ladies and germs, let’s get started. So … didya hear about the student dunce who went swimming and almost drowned?…
Guerrilla philanthropists using Craigslist to find
needy families
Tony Landecker of Minnetonka wanted to do something to help the needy this holiday season. Echoing Scrooge after a night with the Christmas ghosts, Landecker…
A Very Feminist
Thanksgiving Feast
When we first got word of Ljubomir Erovic’s new book, The Testicle…
