November 2009 | wall street journal

best public relations
415.505.0301
susan@bestpr.net
Best Public Relations is an independent, full-service public relations agency specializing in creating and executing high-visibility public relations programs for consumer, food and beverage, literary, professional services, and technology clients.
As a veteran business reporter at a national daily said in 2009, she “looks at Best Public Relations as the Silicon Valley equivalent of the Hollywood agent – far more than merely providing public relations support but making the introductions with key people that make deals happen.”
We take once little known brands, work with them for years, and we make them household names.
We open doors. We make connections. We get you attention from the people who matter most.
Why Social Influence Matters to Businesses
Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions?
Klout
Welcome to the EGOsystem: If Google ranks the quality of web pages using PageRank, new services such as Klout, PeerIndex, and Traackr are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed…

Holiday Cheers from Best PR
Best PR Holiday Cheers
Rocky Mountain Institute
Susan MacTavish Best and Jim Buckmaster host Rocky Mountain Institute

Bob Young, CEO of Lulu
Bob Young visits San Francisco

Clean and Cool Mission
Clean and Cool Mission from the UK visit San Francisco

Dan Fost’s Book Party
Dan Fost’s Book Party for Giant’s Past & Present.

‘Tis the Season
Susan and friends fête the holidays with a party at her loft.
Susan MacTavish Best at home in loft on high
Growing up in a Scottish castle designed by famed architect Robert Adam had…

Happy Birthday, Playfish!
Playfish celebrates its two year anniversary with an intimate gathering in San Francisco.

SF Party Celebrates TechCrunch Europe
Industry leaders and rising startups gather at SF loft party.
EA-Playfish: Social Gaming Deals Gain Buzz
Electronic Arts’ acquisition underscores booming demand for online social games and may prompt rival game publishers to follow suit. At home, Peter VanRysdam rocks out to Guitar Hero on Microsoft’s (MSFT) Xbox 360. But while he’s on break at work, the 31-year-old…
Barter for the Services You Need
Camille Tominaro’s vacation home near Hunter Mountain in New York could use some new floors and a good paint job, but she doesn’t have the money to hire a professional to do the work. So, to get the job done, she is using another form of currency: her house. In exchange…
For social networks,
it’s game on
Life on FarmVille has had a transformative effect on Laura Phillips. For 45 minutes a day, Phillips, a 41-year-old marketing contractor in the Silicon Valley town of Morgan Hill, Calif., gets lost in the digital game on Facebook, managing crops and animals on her…
The iPhone 25
Here are the companies with the most iPhone buzz, the winningest apps, and the most popular platforms. Ranking a company’s influence in the iPhone universe is no easy science. That’s why FastCompany.com has partnered with YouNoodle in an effort to mine the 25 companies that are fast becoming the…
Picking Startups: Humans versus Software
In February, for one of those features we’ve been running to celebrate 144 years of the Chronicle, we asked you to send us your best ideas for startups.The prize was to get your pitch evaluated by a venture capitalist and printed in the the…
Splitting the Rent To Share a Room
Take a look at Craigslist and you’ll see pleas such as these from people searching for apartments and houses to share: “Nowadays due to economic conditions, I am planning to go back to Graduate School and extensively preparing for this purpose. I can…”
A Bull market in Social Entrepreneurs
For graduating students at Stanford University, it’s all too clear that the…
A Very Feminist
Thanksgiving Feast
When we first got word of Ljubomir Erovic’s new book, The Testicle…



















































